When Luxury Meets Art - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook When Luxury Meets Art write by Olga Louisa Kastner. This book was released on 2013-12-05. When Luxury Meets Art available in PDF, EPUB and Kindle. Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.
The Art of Digital Marketing for Fashion and Luxury Brands
The Art of Digital Marketing for Fashion and Luxury Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Art of Digital Marketing for Fashion and Luxury Brands write by Wilson Ozuem. This book was released on 2021-07-17. The Art of Digital Marketing for Fashion and Luxury Brands available in PDF, EPUB and Kindle. This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Luxury Arts of the Renaissance
Luxury Arts of the Renaissance - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury Arts of the Renaissance write by Marina Belozerskaya. This book was released on 2005-10-01. Luxury Arts of the Renaissance available in PDF, EPUB and Kindle. Today we associate the Renaissance with painting, sculpture, and architecture—the “major” arts. Yet contemporaries often held the “minor” arts—gem-studded goldwork, richly embellished armor, splendid tapestries and embroideries, music, and ephemeral multi-media spectacles—in much higher esteem. Isabella d’Este, Marchesa of Mantua, was typical of the Italian nobility: she bequeathed to her children precious stone vases mounted in gold, engraved gems, ivories, and antique bronzes and marbles; her favorite ladies-in-waiting, by contrast, received mere paintings. Renaissance patrons and observers extolled finely wrought luxury artifacts for their exquisite craftsmanship and the symbolic capital of their components; paintings and sculptures in modest materials, although discussed by some literati, were of lesser consequence. This book endeavors to return to the mainstream material long marginalized as a result of historical and ideological biases of the intervening centuries. The author analyzes how luxury arts went from being lofty markers of ascendancy and discernment in the Renaissance to being dismissed as “decorative” or “minor” arts—extravagant trinkets of the rich unworthy of the status of Art. Then, by re-examining the objects themselves and their uses in their day, she shows how sumptuous creations constructed the world and taste of Renaissance women and men.
When Art Meets Design
When Art Meets Design - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook When Art Meets Design write by Hunt Slonem. This book was released on 2014-09-25. When Art Meets Design available in PDF, EPUB and Kindle. Offers a view into artist Hunt Slonem's fantastically decorated and meticulously restored homes, such as his two Southern mansions in Louisiana, named Albania and Lakeside. Pairing vintage furniture with contemporary art, including pieces by Alex Katz and Andy Warhol, Slonem creates spectacular spaces
Luxury Brand and Art Collaborations
Luxury Brand and Art Collaborations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury Brand and Art Collaborations write by Federica Carlotto. This book was released on 2024. Luxury Brand and Art Collaborations available in PDF, EPUB and Kindle. The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas.
