Wine Management and Marketing Opportunities for Companies and Challenges for the Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wine Management and Marketing Opportunities for Companies and Challenges for the Industry write by Foued Cheriet. This book was released on 2020-11-17. Wine Management and Marketing Opportunities for Companies and Challenges for the Industry available in PDF, EPUB and Kindle. This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
Wine Management and Marketing, Volume 2
Wine Management and Marketing, Volume 2 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wine Management and Marketing, Volume 2 write by Foued Cheriet. This book was released on 2024-06-19. Wine Management and Marketing, Volume 2 available in PDF, EPUB and Kindle. With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
Management and Marketing of Wine Tourism Business
Management and Marketing of Wine Tourism Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Management and Marketing of Wine Tourism Business write by Marianna Sigala. This book was released on 2018-09-02. Management and Marketing of Wine Tourism Business available in PDF, EPUB and Kindle. This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Successful Wine Marketing
Successful Wine Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Successful Wine Marketing write by James Lapsley. This book was released on 2013-11-09. Successful Wine Marketing available in PDF, EPUB and Kindle. This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.
Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China
Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China write by Melanie Bobik. This book was released on 2014-04-01. Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China available in PDF, EPUB and Kindle. China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China’s emerging middle class offers tremendous potential. The market’s healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders’ guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.
