Wine Sales and Distribution - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wine Sales and Distribution write by Paul Wagner. This book was released on 2024-04-02. Wine Sales and Distribution available in PDF, EPUB and Kindle. This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.
Wine Marketing & Sales, Second edition
Wine Marketing & Sales, Second edition - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wine Marketing & Sales, Second edition write by Janeen Olsen. This book was released on 2016-02-01. Wine Marketing & Sales, Second edition available in PDF, EPUB and Kindle. How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Wine Marketing
Wine Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wine Marketing write by Colin Michael Hall. This book was released on 2008. Wine Marketing available in PDF, EPUB and Kindle. This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
Successful Wine Marketing
Successful Wine Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Successful Wine Marketing write by James Lapsley. This book was released on 2013-11-09. Successful Wine Marketing available in PDF, EPUB and Kindle. This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.
Wine Business Case Studies
Wine Business Case Studies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wine Business Case Studies write by Pierre Mora. This book was released on 2014-10-01. Wine Business Case Studies available in PDF, EPUB and Kindle. Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
