Winning the Global TV News Game - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Winning the Global TV News Game write by Johnston Carla Brooks. This book was released on 2023-12-22. Winning the Global TV News Game available in PDF, EPUB and Kindle. Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.
Winning the Global TV News Game
Winning the Global TV News Game - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Winning the Global TV News Game write by Carla B. Johnston. This book was released on 1995. Winning the Global TV News Game available in PDF, EPUB and Kindle. * The first publication to deal with live TV news as an industry-consumer relationship * Contains interviews with leading media news professionals * A reference book offering names, addresses, fax and phone numbers for news media contacts in most countries throughout the world. This book offers the first full global perspective of the dramatic changes in television news coverage caused by the entrance of 'live news' onto its own lane of the information highway, and the resulting dynamic between industry professionals and consumers. The 'winners' in this new game will be those industry professionals and consumers who learn to utilize pro-active tools to construct their own financial and service success within the totally new 21st century environment.
Global News Access
Global News Access - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global News Access write by Carla B. Johnston. This book was released on 1998-07-28. Global News Access available in PDF, EPUB and Kindle. Fascination with satellite television and Internet technology has become an obsession. People throughout the world watch television and believe what they see and hear—without realizing that pictures are selected and stories are sometimes distorted. Concurrently, the world's elite are drawn to the increasing availability of news on the Internet, effectively widening the gap between those who have and do not have access to the new technologies. This analysis of the worldwide impact of new communications technologies shows how ordinary citizens can protect themselves from media brainwashing. Interviews from across the globe shed light on this dynamic and on the roles of viewers as victims or victors in different situations. This is a book for the media professional; students and scholars in the fields of journalism, communications, political science, international relations, and business; as well as for government officials and concerned citizens who do not want to be controlled by the media.
The Globalization of News
The Globalization of News - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Globalization of News write by Oliver Boyd-Barrett. This book was released on 1998-10-26. The Globalization of News available in PDF, EPUB and Kindle. This book overviews and reconsiders media organizations - the news agencies - which report and film the news for the press and broadcast media. Incorporating institutional, historical, political economic and cultural studies perspectives, the book: reviews agency provision of general news, video news and financial news; analyzes agency-state relations through periods of dramatic social upheaval; and critically examines the impact of deregulation and globalization on the news agency business. Contributors consider how leading players like Reuters and Associated Press help to define the nature of both the Global and the Local as well as focusing on the network of relations between international and national agencies. The book also takes into account the attempts by some national news agencies to establish radically different news agendas. Demonstrating how the news agencies have contributed both to the process of globalization and, simultaneously, to the process of national construction, this book provides an important critical survey of the contemporary international news business.
Encyclopedia of journalism. 6. Appendices
Encyclopedia of journalism. 6. Appendices - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Encyclopedia of journalism. 6. Appendices write by Christopher H. Sterling. This book was released on 2009-09-25. Encyclopedia of journalism. 6. Appendices available in PDF, EPUB and Kindle. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism including: print, broadcast and Internet journalism; US and international perspectives; history; technology; legal issues and court cases; ownership; and economics.
