Author : Steven G. Hillestad
Release : 2013
Genre : Business & Economics
Kind :
Book Rating : 283/5 ( reviews)

GET EBOOK

Health Care Market Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Health Care Market Strategy write by Steven G. Hillestad. This book was released on 2013. Health Care Market Strategy available in PDF, EPUB and Kindle. Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.