Winning the Profit Game: Smarter Pricing, Smarter Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Winning the Profit Game: Smarter Pricing, Smarter Branding write by Robert G. Docters. This book was released on 2004-01-21. Winning the Profit Game: Smarter Pricing, Smarter Branding available in PDF, EPUB and Kindle. How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: Proven strategies for transforming added value into revenues and winning the war for profits Prescriptive frameworks for putting the principles and strategies into action, immediately Numerous success stories based on experiences of A. T. Kearney clients worldwide
Profit Brand
Profit Brand - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Profit Brand write by Nick Wreden. This book was released on 2007. Profit Brand available in PDF, EPUB and Kindle. Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Nick Wreden shifts the focus to the bottom line. He offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with profits. Wreden looks at the inefficiencies of traditional branding strategies that stress customer acquisition over customer retention. Customer loyalty, he argues, is the key to delivering profitability. With this in mind, he explores loyalty schemes, the need to own the customer experience, and the means of leveraging allies as brand ambassadors. He covers topics such as segmentation, optimization, pricing, and communication strategies and explores accountability systems such as six sigma, CRM, and scorecards. Citing examples from global brands such as IBM, Disney, Amex and KLM, the book highlights marketing practices both good and bad.
Pricing and Revenue Optimization
Pricing and Revenue Optimization - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Pricing and Revenue Optimization write by Robert Phillips. This book was released on 2005-08-05. Pricing and Revenue Optimization available in PDF, EPUB and Kindle. This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected].
QFINANCE: The Ultimate Resource, 4th edition
QFINANCE: The Ultimate Resource, 4th edition - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook QFINANCE: The Ultimate Resource, 4th edition write by Bloomsbury Publishing. This book was released on 2013-09-26. QFINANCE: The Ultimate Resource, 4th edition available in PDF, EPUB and Kindle. QFINANCE: The Ultimate Resource (4th edition) offers both practical and thought-provoking articles for the finance practitioner, written by leading experts from the markets and academia. The coverage is expansive and in-depth, with key themes which include balance sheets and cash flow, regulation, investment, governance, reputation management, and Islamic finance encompassed in over 250 best practice and thought leadership articles. This edition will also comprise key perspectives on environmental, social, and governance (ESG) factors -- essential for understanding the long-term sustainability of a company, whether you are an investor or a corporate strategist. Also included: Checklists: more than 250 practical guides and solutions to daily financial challenges; Finance Information Sources: 200+ pages spanning 65 finance areas; International Financial Information: up-to-date country and industry data; Management Library: over 130 summaries of the most popular finance titles; Finance Thinkers: 50 biographies covering their work and life; Quotations and Dictionary.
Creating and Managing Superior Customer Value
Creating and Managing Superior Customer Value - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Creating and Managing Superior Customer Value write by Arch G. Woodside. This book was released on 2008-11-01. Creating and Managing Superior Customer Value available in PDF, EPUB and Kindle. Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
