Writing and Marketing Shareware - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Writing and Marketing Shareware write by Steven C. Hudgik. This book was released on 1991-12-01. Writing and Marketing Shareware available in PDF, EPUB and Kindle.
Writing and Marketing Shareware
Writing and Marketing Shareware - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Writing and Marketing Shareware write by Steve Hudgik. This book was released on 1992. Writing and Marketing Shareware available in PDF, EPUB and Kindle. Explains step-by-step how to get started and offers proven techniques for promoting long-term business growth, with emphasis on creative software design, publicity, and customer support.
Writing and Marketing Shareware
Writing and Marketing Shareware - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Writing and Marketing Shareware write by Steve Hudgik. This book was released on 1992. Writing and Marketing Shareware available in PDF, EPUB and Kindle. Explains step-by-step how to get started and offers proven techniques for promoting long-term business growth, with emphasis on creative software design, publicity, and customer support.
Shareware Heroes
Shareware Heroes - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Shareware Heroes write by Richard Moss. This book was released on 2023-01-10. Shareware Heroes available in PDF, EPUB and Kindle. Shareware Heroes is a comprehensive, meticulously researched exploration of an important and too-long overlooked chapter in video game history Shareware Heroes: Independent Games at the Dawn of the Internet takes readers on a journey, from the beginnings of the shareware model in the early 1980s, the origins of the concept, even the name itself, and the rise of shareware's major players – the likes of id Software, Apogee, and Epic MegaGames – through to the significance of shareware for the ‘forgotten’ systems – the Mac, Atari ST, Amiga – when commercial game publishers turned away from them. This book also charts the emergence of commercial shareware distributors like Educorp and the BBS/newsgroup sharing culture. And it explores how shareware developers plugged gaps in the video gaming market by creating games in niche and neglected genres like vertically-scrolling shoot-'em-ups (e.g. Raptor and Tyrian) or racing games (e.g. Wacky Wheels and Skunny Kart) or RPGs (God of Thunder and Realmz), until finally, as the video game market again grew and shifted, and major publishers took control, how the shareware system faded into the background and fell from memory.
Hacking Marketing
Hacking Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Hacking Marketing write by Scott Brinker. This book was released on 2016-03-02. Hacking Marketing available in PDF, EPUB and Kindle. Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
